Unit 33: Dress visual merchandising displays to attract customers

Understand the purpose of visual merchandising displays

2. Understand how visual merchandising displays achieve their intended purposes

  • 2.1 explain the importance of visual merchandising displays in retail environment
  • 2.2 explain the importance of being aware of trends relating to visual merchandising
  • 2.3 explain how props, prototypes, dressings and fixtures create visual effects within displays
  • 2.4 explain why different kinds of merchandise need different approaches to display

Be able to dress in-store displays and window displays

  • 3.1 position merchandise, signage and graphics within displays: • in ways that attract the attention and interest of target customers • to provide the information that customers need • in line with organisational visual merchandising guidelines
  • 3.2 group merchandise within displays in ways that suit: • the purpose of the display • the style of the display • the intended focal points of the display • the angles from which customers will view the display • the selling features of the merchandise • the visual effect specified by the design brief
  • 3.3 assess whether the display’s lighting meets the design brief in achieving the required visual effects and atmosphere
  • 3.4 check that the finished display meets organisational requirements for: • health and safety • security • easy access
  • 3.5 seek permission from the designated person to change displays when this is not within own authority